She’s one of the original influencers, but unlike many of her peers, Zoe Sugg has managed to sustain a loyal following throughout. Turning 31 this weekend and with a baby on the way, there’s no denying that she’s gone through some major life changes in he public eye, but that’s one of the reasons Zoella fans are so devoted.
Somehow managing to look impeccably stylish in every kind of situation, Zoe is a style icon to many from walking the dog in wellies and a hat to attending super glamorous book launches (often her own), now appealing to a whole new audience as she navigates her way through the complicated world of pregnancy dressing.
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But despite her ever-growing fan base, the vlogger impressively manages to avoid the paparazzi. Instead, she’s in charge of how her image is presented via her social media platforms and especially, her Instagram account which offers us a clear insight into her personal style.
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We’ve spent the last few hours merrily pouring through her Instagram page (investigative journalism at its best), to see what style rules the UK’s most influential vlogger lives by dressers.