Just when you thought Jada Pinkett-Smith has done it all, it turns out she’s got yet another business venture up her sleeves.
On Feb. 22, the actress and host of Red Table Talk announced the launch of Hey Humans, a personal care line available exclusively at Target, via Instagram. Pinkett-Smith shared that not only is she the co-founder of the brand, but she’s also the creative director.
“We produce naturally derived personal care products packaged in aluminum and paper which are both recyclable materials that help keep our oceans and landfills more healthy,” she captioned the launch video. “Not only did I want to help create quality personal care products that have recyclable packaging but I wanted it to be accessible to everyone.”
That said, no product in the line is priced over $6, making the brand widely affordable. Price point aside, all of the packaging (minus the toothpaste cap which is made from plastic waste) is crafted using aluminum and paper — both of which are “infinitely recyclable,” according to the brand.
Hey Humans is launching with a whopping 20 products, which includes four flavors of toothpaste, six scented deodorants, six body washes, and four lotions — making it easy to choose your favorite personal care essentials.
The clean, vegan formulas are comprised of naturally derived, high-performance ingredients, like jojoba oil in the body washes and coconut oil for the deodorants.