Fashion Bomb Daily Shop Designer Sybille Guichard of SybG Discusses Growth in Business, Design Processes, New Red Colorway for ‘On a Pedestal’ Shoe and More

by 8ztsr

You met Haitian American designer Sybille Guichard of SybG back in August as she detailed her battle with Crohn’s Disease and how she launched her rising shoe brand from her hospital bed. Now, she’s back to tell us how her partnership with the Fashion Bomb Daily Shop has projected her brand to new heights along with details on her design process, a new colorway for her popular On A Pedestal shoe, what’s next for the brand in 2021 and more.

Since joining the Fashion Bomb Daily Shop last year, Sybille Guichard and her SybG brand have been met with immense success. She was recently invited to two exclusive events including stylist Jeremy Haynes‘s 35th James Bond-themed birthday bash and the Secret Society pajama-themed movie premiere. She articulated how both events were fun and exciting filled with great networking opportunities and stylish familiar faces like Toya Johnson, Reginae Carter and Kandi Burruss to name a few. She also expressed how fulfilling it was to be recognized as a designer in media outlets like the Daily Mail. For both events, she wore pieces from SybG including the Perfect Match heels in both black and blue as well as jewelry.

She expresses, “Business has been great and really growing at a fast pace. Partnering with Fashion Bomb Daily, they are able to reach so many people from regular readers to stylists and celebrities. They are able to reach demographic of people I probably would’ve taken a lot longer to reach on my own. So, I am super thankful.”

SybG shoes have been an absolute hit amongst our shoppers. In fact, her “On A Pedestal” shoes have become a fan-favorite, selling out twice. Sybille shared with us that she intended to actually ditch the shoe due to its complex design (wearers are asked to size up due its small-sized run). However, the two-strap heeled sandal became in high demand during the inception of the partnership, so she brought the shoe back just for us.

Now, the shoe you know and love is being offered in a new colorway: red. Sybille Guichard goes into the detail on the shoes’s design elements: “The sexy red makes for the perfect pop of color. There’s also the matte snakeskin and black shadowing in between the cracks of the snakeskin. Then, you have the chrome at the bottom of the heels that adds to the combination of textures and fabrics to give the shoe dimension.“

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