by 8ztsr

To reveal its latest collection, ‘L’amour’, French fashion house, Jacquemus will be hosting a fashion show with guests in attendance, an act we’ve seen the fashion world stay well away from in recent months, due to social distancing recommendations and lockdown restrictions all around the world.

According to reports, a small number of guests will be invited to preview the collection, although this exclusive list remains private.

Founder and Creative Director, Simon made the announcement of the new collection via Instagram, further stating, “A year ago we decided to slow down our cycle by showing womenswear and menswear together in january and june. This allows us to reduce the number of shows, mutualize fabrics for menswear and womenswear and slower the pace for my team and partners.”

In addition, he wrote, “More than a creative choice, it’s a sustainable model we believe in and that works for us.”

Whilst big names like Dolce & Gabbana and Dior recently hosted shows with no audiences in attendance, Valentino will join the likes of Jacquemus to put on a couture show for a small number of local press in Rome. Its September ready-to-wear shows have also been confirmed to take place in physical form in both Paris and Milan.

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